$325M. Bam. Just like that, the cohort’s first major acquisition news dropped. You could argue that it’s not an acquisition in the messaging space; you may even argue that Braze isn’t a traditional messaging platform. But the strongest acquisitions aren’t about tradition—they’re about seeing the future, making strategic bets, and spending the right amount at the right moment to manifest that future. Braze seems to have checked every box on that list…
