AI Can Text. But Can It Save the Shopping Cart?

In commerce, the shopping cart is both the vehicle and the signal of revenue. It’s the tell. If this were poker, it’d be the shopper tipping their hand. 

Retailers spend an absurd amount of energy getting you to buy more than you planned. That’s cart expansion. But if you add items and walk away? That’s cart abandonment, and retailers treat it like a crisis…READ MORE

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