From Tussle to Town Hall: Bringing Infobip and Attentive to the Conversation

When we started, we had a two-way standoff. Twilio argued customer engagement had stalled because AI hadn’t closed the trust gap. Sinch said the problem was fragmented infrastructure undermining conversations. Then Braze stepped in, suggesting the real issue was that we barely understand the human at the other end of our messages. Each laid out their case clearly, and we called it a tussle. READ MORE..

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09 Mar

With RCS, URLs Are Dynamite

Native URL support is one of RCS’s simplest yet most powerful features. It enables developers to effortlessly create sophisticated app experiences…

17 Mar

Upland Announces Q4 2024 Results

Last year, I questioned whether Upland was preparing for an M&A, given its sluggish growth, lack of clear product momentum, but high gross margins. I still have no clarity on that front…

Twilio Q2 2025: Beat on Revenue; RCS Shifts from Talk to Traction

Twilio delivered its fourth straight quarter

Klaviyo Q2 2025: From Channels to Full-Stack AI CRM

Since its IPO, Klaviyo hasn’t had

We Just Launched the World’s First RCS-Based Newsletter (We Think)

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