Kyle Blanchard has spent his entire career chasing engagement. First, it was extraterrestrials—he studied physics and astrophysics, landed a job offer with SETI, and almost went down the path of decoding alien signals. But when he realized what the job paid for living in Berkeley, he pivoted. Hard.
He jumped into digital marketing, starting with LA Fitness and moving fast from social posts to running national email campaigns that pulled in millions in revenue. But it wasn’t the creative that hooked him—it was the data. Testing, targeting, optimizing. Finding the moment someone actually responds..
