Lodema Steinbach has innovation in her blood. Her grandfather invented the popsicle—and when it didn’t take off fast enough, he paid neighborhood kids to ask for it in stores until demand caught up. That kind of outside-the-box thinking stuck with her. Today, Lodema holds 13 patents. She also credits a family legacy of resourceful inventors for teaching her that true innovation often comes from incremental change.

Lo, as she is known to friends, began her career selling cell phones at The Good Guys, managed call centers for Restoration Hardware, and eventually found her way into the messaging space. From Vodafone, Verizon, Twilio and now as VP of Carrier Relations and Commercial Messaging Products at Sinch , Lodema has helped steer the industry through the slow transformation of messaging—from a legacy product to a platform for trust, identity, and rich customer experiences…READ MORE