How ILD Pricing Accidentally Made WhatsApp Essential in India
Sometimes pricing moves can backfire spectacularly. Consider India’s experiment with ILD SMS pricing..
WhatsApp Hits Pause on Marketing
Starting April 1, 2025, WhatsApp business messaging will pause all marketing use cases in North America. This temporary move aims to “enhance the consumer experience” and applies specifically to marketing, not conversational or informational messages, which will continue as usual..
