Bandwidth’s State of Messaging Webinar
In case you missed it, last week’s Bandwidth State of Messaging webinar replay is now available…
WhatsApp Hits Pause on Marketing
Starting April 1, 2025, WhatsApp business messaging will pause all marketing use cases in North America. This temporary move aims to “enhance the consumer experience” and applies specifically to marketing, not conversational or informational messages, which will continue as usual..
What Pandemic? RCS, AI, and a Fully Revived MWC Barcelona
RCS will change everything. It’s the most significant ground-up rewrite of messaging since, well, SMS. That was the talk track in 2025—just as it was back in 2018…
Infobip’s Messaging Report Changed My Mind
I’ve long maintained that Apple’s support for RCS was a red herring. The industry had a ton of work to do—everything from customer onboarding to brand education—that could be tackled while waiting for Apple to change its mind…
With RCS, URLs Are Dynamite
Native URL support is one of RCS’s simplest yet most powerful features. It enables developers to effortlessly create sophisticated app experiences…
