We Just Launched the World’s First RCS-Based Newsletter (We Think)
This blog has always lived in your inbox. Now it’s landing somewhere new: your native messaging app..
How ILD Pricing Accidentally Made WhatsApp Essential in India

Sometimes pricing moves can backfire spectacularly. Consider India’s experiment with ILD SMS pricing..
From Tussle to Town Hall: Bringing Infobip and Attentive to the Conversation

When we started, we had a two-way standoff. Twilio argued customer engagement had stalled because AI hadn’t closed the trust gap..
Braze Joins the Twilio vs. Sinch Customer Engagement Tussle

And then there were three. Twilio argued customer engagement is stalled because AI hasn’t closed the trust gap. Sinch said the problem is that disconnected systems sabotage your customer conversations. Now Braze adds a third perspective—we rarely understand the human at the end of the phone.
Twilio vs. Sinch: The Tussle of Two Reports

The top two players in customer comms just dropped big reports on what’s wrong with customer engagement…
With RCS, URLs Are Dynamite

Native URL support is one of RCS’s simplest yet most powerful features. It enables developers to effortlessly create sophisticated app experiences…