CasselRoad is a technology advisory firm guiding companies through incubation, fundraising, scaling, and market expansion. We specialize in telecom, SaaS, CPaaS, M&As, venture capital strategy, and operational planning, helping transform visionary ideas into thriving businesses. Let’s build the future together.

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consulting firm specializing in technology advisory services for SaaS and CPaaS startup founders.

Braze Buys Offerfit

$325M. Bam. Just like that, the cohort’s first major acquisition news dropped. You could argue that it’s not an acquisition in the messaging space; you may even argue that Braze isn’t a traditional messaging platform. But the strongest acquisitions aren’t about tradition..

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WhatsApp Hits Pause on Marketing

Starting April 1, 2025, WhatsApp business messaging will pause all marketing use cases in North America. This temporary move aims to “enhance the consumer experience” and applies specifically to marketing, not conversational or informational messages, which will continue as usual..

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What Pandemic? RCS, AI, and a Fully Revived MWC Barcelona

RCS will change everything. It’s the most significant ground-up rewrite of messaging since, well, SMS. That was the talk track in 2025—just as it was back in 2018…

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WHO WE ARE?

CASSELROAD is a boutique consulting firm specializing in technology advisory services for SaaS and CPaaS startup founders. Led by a seasoned Lead Advisor.
the company guides startups through various stages of incubation, including fundraising, product-market fit, legal compliance.

OUR MISSION

CASSELROAD is a boutique consulting firm specializing in technology advisory services for SaaS and CPaaS startup founders. Led by a seasoned Lead Advisor.
the company guides startups through various stages of incubation, including fundraising, product-market fit, legal compliance.

OUR VISION

CASSELROAD is a boutique consulting firm specializing in technology advisory services for SaaS and CPaaS startup founders. Led by a seasoned Lead Advisor.
the company guides startups through various stages of incubation, including fundraising, product-market fit, legal compliance.

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WHO WE ARE?

CASSELROAD is a boutique consulting firm specializing in technology advisory services for SaaS and CPaaS startup founders. Led by a seasoned Lead Advisor.
the company guides startups through various stages of incubation, including fundraising, product-market fit, legal compliance.

1

OUR MISSION

CASSELROAD is a boutique consulting firm specializing in technology advisory services for SaaS and CPaaS startup founders. Led by a seasoned Lead Advisor.
the company guides startups through various stages of incubation, including fundraising, product-market fit, legal compliance.

2

OUR VISION

CASSELROAD is a boutique consulting firm specializing in technology advisory services for SaaS and CPaaS startup founders. Led by a seasoned Lead Advisor.
the company guides startups through various stages of incubation, including fundraising, product-market fit, legal compliance.

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Latest Insights

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Apr

The Q4 2024 Valuation Update

The latest market seesaw penalized nearly every player in the cohort. While Sinch’s market cap was up 7%, everyone else fell by double-digit percentages..
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13

Apr

Bandwidth’s State of Messaging Webinar

In case you missed it, last week’s Bandwidth State of Messaging webinar replay is now available…
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09

Apr

One Expert One Topic — Megan Brown Talks TCPA Reform

Had her parents not fronted her the money for her Harvard and Yale applications, Megan Brown might never have ended up at Harvard..
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SERVICES

ROI & KPI

CasselRoad.com offers comprehensive consulting services in the CPaaS/SaaS space. If clients need assistance with any of the following, they should turn to CasselRoad.com

Financial Oversight

CasselRoad.com offers comprehensive consulting services in the CPaaS/SaaS space. If clients need assistance with any of the following, they should turn to CasselRoad.com

Business Strategy

CasselRoad.com offers comprehensive consulting services in the CPaaS/SaaS space. If clients need assistance with any of the following, they should turn to CasselRoad.com

What Happy Clients Say About Us?

Albert Merfy

Startup Founder
CASSELROAD is a boutique consulting firm specializing in technology advisory services for SaaS and CPaaS startup founders.

Albert Merfy

Startup Founder
CASSELROAD is a boutique consulting firm specializing in technology advisory services for SaaS and CPaaS startup founders.

Albert Merfy

Startup Founder
CASSELROAD is a boutique consulting firm specializing in technology advisory services for SaaS and CPaaS startup founders.

Albert Merfy

Startup Founder
CASSELROAD is a boutique consulting firm specializing in technology advisory services for SaaS and CPaaS startup founders.

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It is a boutique consulting firm specializing in technology advisory services consulting firm specializing in technology firm specializing.

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  • 15 St. Luke, London - England.
  • casselroad@gmail.com

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